Coca-Cola Brings Live Streaming VR to the Vive Latino Festival

Coca-Cola’s Media & Digital Marketing Deputy Dir., Ernesto Almada Brito, shares how the company continues to expand innovation and adopt new technologies like VR live streaming to stay relevant and connected to consumers. Recently, the 131 year anniversary took place for the first batches of Coca-Cola were concocted by the company’s founder, John Pemberton, taking […]

Can Artist and Fan Collaborations Avoid Being Cheesy Campaigns?

The band OK Go has become infamous for their beyond-this-world and high-bar-setting production behind music videos. Their last one for “Upside Down & Inside Out” was gravity-free, for fuck sake. Now, “A bunch of people asked if we are open to doing a fan-collaborated music video,” said OK Go singer and frontman, Damian Kulash, in […]

The Social Mobile Concertgoer – Love ‘Em or Hate ‘Em? – The Connect Music Series

Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, as discussed in the SXSW Music session, “Does Social Media Make Concerts Better?” Photo: International Businesss Times The session featured findings from the report, […]